January 18, 2011
The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management. Compare the SIVA and 4 P models of marketing, and consider their role in the marketing mix. The marketing mix, of 4 P’s model, is one of the most important theoretical tools [...]
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February 22, 2011
Before deciding if they EVER will do business with your company, 90% of potential customers will visit your website and form a strong opinion your company. The site must be favorable to the customer, easy to navigate, informative, and most important- professional. Customers have a need and your company has the ability to fulfill that [...]
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